The most popular sans-serif fonts are Helvetica, Verdana, Arial, Century Gothic, and Calibri. Sans-serifs are associated with clean, modern, objective, stable, and universal design. Studies show that people are most likely to agree with a statement when it is written in Baskerville. The fonts are suitable for a resume, the body text of an editorial, or when you want to give your research an extra assurance of success.ĭon’t use these fonts for child’s birthday party invitation designs, as the heading for your health and beauty blog, in a word, anytime when you are out of the office, newsroom or university.Īn interesting fact: use Baskerville in the text body of your publication if you want to sound convincing. The most famous serif logos are Time Magazine, Gap, Yale, and The New York Times. The most popular of them are Times New Roman, Bodini, Georgia, Garamond, and Baskerville. Serifs are generally associated with authority, tradition, respect, and grandeur. I believe it will be useful to briefly characterize each category. You can convey your main message with the text, then clarify and intensify it with elements.Īccording to the psychology of typography, fonts can be roughly divided into five categories: Serif, Sans-serif, Slab serif, Script, and Modern. Fonts can be compared to your website’s language. You will find quite a bunch of them here, featured and ready for immediate download.īut let’s have a nice small talk about the importance of the typography choice for your design.
This article is dedicated to script fonts.
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